Looks like the hunt for the most fashionable smartwatch is on. Merely a month after the debut of the Apple Watch, Jean-Claude Biver, president of LVMH’s watch division and chairman of Hublot, said on Friday that the luxury company is considering partnering with a technology company on its very own smartwatch.
“There are some talks taking place about a partnership,” said Biver. “Maybe in nine months, we will have a smartwatch.” Biver squashed rumors of a smartwatch for Hublot, but didn’t for other LVMH brands TAG Heuer and Zenith.
Still, he was skeptical. “A smartwatch is very difficult for us because it is contradictory. Luxury is supposed to be eternal … How do you justify a $2,000 smartwatch whose technology will become obsolete in two years?” But Biver does understand the power of Apple, noting specifically the company’s ability to sell out products: “Others have done smartwatches before, but when Apple does it, it will sell.” Considering that the Watch is the first new category Apple has launched since 2010’s iPad and that iPhone 6 sales were more than 10 million in the first weekend, perhaps Biver and LVMH want in on the action. 
Trends / Industry: LVMH - Smartwatch
  • Looks like the hunt for the most fashionable smartwatch is on. Merely a month after the debut of the Apple Watch, Jean-Claude Biver, president of LVMH’s watch division and chairman of Hublot, said on Friday that the luxury company is considering partnering with a technology company on its very own smartwatch.
  • “There are some talks taking place about a partnership,” said Biver. “Maybe in nine months, we will have a smartwatch.” Biver squashed rumors of a smartwatch for Hublot, but didn’t for other LVMH brands TAG Heuer and Zenith.
  • Still, he was skeptical. “A smartwatch is very difficult for us because it is contradictory. Luxury is supposed to be eternal … How do you justify a $2,000 smartwatch whose technology will become obsolete in two years?” But Biver does understand the power of Apple, noting specifically the company’s ability to sell out products: “Others have done smartwatches before, but when Apple does it, it will sell.” Considering that the Watch is the first new category Apple has launched since 2010’s iPad and that iPhone 6 sales were more than 10 million in the first weekend, perhaps Biver and LVMH want in on the action. 
  • Trends / Industry: LVMH - Smartwatch
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"WE UNDERSTAND THAT EVERYONE’S SKIN IS DIFFERENT

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With 9 serums to choose from, My Daily Dose consists of 84 possible combinations of 3 serums blended into a single bottle in a color of your choice. The result? Visible, fast results for skin that you can see and feel.”